Tag Archives: tom fotheringham
Supermonday super sized selling!
Following what I considered to be an excellent line up of events in 2009, Supermondays got off to a flying start in January with another great event, in what looks to be a very promosing line up for 2010.
Tom Fotheringham of DFDS opened january’s session with a very informed talk on affiliate marketing from the point of view of both affiliate and merchant and how the affiliate programme integrated to the overall sales strategy.
The second half of the session came from a very colourful former visitor to Dragon’s Den, Ling Valentine (crazy Ling), who told us about us about how she used everything from rockets and london buses to free noodles and free money and a range of home made video to drive traffic to her “totally rubbish website”. Ling went on to explain how virtual Indian call centre operative Lingani helped her convert that traffic to sales. Continue reading